Dan McCurdy
Dan McCurdy is a freelance writer producer creative and lecturer.
Dan is one of the UK's most experienced radio writers and producers. He has written and produced radio commercials for over 25 years, and has won numerous advertising awards including the Mobius Awards, Chicago ; the London International Advertising Awards ; and the New York International Advertising Awards.
He was 'Head of Creative' at 2 of the 'Big City' radio stations in the UK, first in Leeds, England, and then in Glasgow, Scotland working with all the major advertising agencies and clients in both cities, and throughout the UK. He has worked with radio stations, TV companies, retail outlets, shops, department stores, visitor attractions, sports organisations and clubs, large corporations, small businesses, newspapers. magazines and more.
Dan writes and lectures regularly on radio, advertising, the media and creativity.
Latest Articles
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Radio People Interview - Simon Rushton, Writer, Producer, Trainer
Suite 101 talks to Radio Africa Group Creative and Production Manager - Simon Rushton, a veteran of over 20 years in the radio industry
May 8, 2012
- Dan McCurdy
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Seven Guidelines for Writing Good Radio Ads
Most radio practitioners will tell you there are no rules on radio, but there are guidelines you might want to follow to make good radio
Apr 30, 2012
- Dan McCurdy
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Radio Commercials Production Know How
Recording and producing short pieces of audio that sufficiently motivate the listener to take action, especially to spend money, demands skill.
Mar 30, 2012
- Dan McCurdy
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How to Tell a Good Radio Script From a Bad Radio Script
The written word is entirely different to a finished piece of audio, but there are a few simple ways to recognise good radio even when it's written down
Mar 30, 2012
- Dan McCurdy
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How to Make Radio Creativity Simple
Making effective radio that listeners want to listen to doesn't have to be complicated. Here's how to keep it simple and make great radio
Feb 29, 2012
- Dan McCurdy
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A Guide to Radio Creativity & What Interests An Audience
Anyone who stands in front of a live audience knows you have to keep their attention. Radio has a similar a live audience so what best entertains them?
Jan 31, 2012
- Dan McCurdy
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A Guide to Radio Creativity and The Radio Audience
Before you start talking to any audience and more so when you talk directly to them through the medium of radio, you should know the right language to use
Dec 30, 2011
- Dan McCurdy
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Sound Effects and Their Changing Use on Radio
Technology constantly changes the availability of tools available to the sound engineer. This can change the way sound is mixed for radio today
Nov 30, 2011
- Dan McCurdy
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Why Advertisers Use Radio
Commercial Radio in both the USA and the UK promote their industry as a medium to sell products and build brands, but can you do both with the medium?
Oct 31, 2011
- Dan McCurdy
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Results in Q3 2011 UK RAJAR Figures
Late October this year, as in previous years, the latest audience figures for the 3rd quarter of 2011 were announced for both BBC and Commercial Sectors
Oct 31, 2011
- Dan McCurdy
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