Articles written by Dan McCurdy

Showing 1-50 of 114 Articles

A Guide to Radio Creativity & What Interests An Audience
Anyone who stands in front of a live audience knows you have to keep their attention. Radio has a similar a live audience so what best entertains them?
Jan 31, 2012 - Dan McCurdy
A Guide to Radio Creativity and The Radio Audience
Before you start talking to any audience and more so when you talk directly to them through the medium of radio, you should know the right language to use
Dec 30, 2011 - Dan McCurdy
Sound Effects and Their Changing Use on Radio
Technology constantly changes the availability of tools available to the sound engineer. This can change the way sound is mixed for radio today
Nov 30, 2011 - Dan McCurdy
Why Advertisers Use Radio
Commercial Radio in both the USA and the UK promote their industry as a medium to sell products and build brands, but can you do both with the medium?
Oct 31, 2011 - Dan McCurdy
Results in Q3 2011 UK RAJAR Figures
Late October this year, as in previous years, the latest audience figures for the 3rd quarter of 2011 were announced for both BBC and Commercial Sectors
Oct 31, 2011 - Dan McCurdy
Pricing Radio Commercials and Radio Creativity
Creative people are not re-knowned for their skills as accountants but being able to charge properly for creative work doesn't have to confusing
Sep 25, 2011 - Dan McCurdy
How to Write Great Radio Commercials for Smaller Markets
There are ways of writing advertising copy that apply to other mediums that apply equally well to radio but radio has advantages for smaller advertisers
Sep 25, 2011 - Dan McCurdy
The USA National Radio Hall of Fame 2011
Individuals and programmes voted as having made a significant contribution to radio in America are the inductees for this auspicious honour.
Aug 31, 2011 - Dan McCurdy
Writing a Radio Script and Where to Start
Radio is an audio medium and the written word is a visual medium. Here are some thoughts on the best way to link the two and how to start writing.
Jul 31, 2011 - Dan McCurdy
The New York Festivals 2011 Radio Winners are Announced
As one of the most prestigious of the world's media award ceremonies, winning an award in the NY competition is a coveted addition to any creative's resume
Jun 29, 2011 - Dan McCurdy
How to Set up a Radio Program
There are useful templates that can make producing a regular radio programme day after day easier than it might first appear,
May 28, 2011 - Dan McCurdy
The Rise and Rise of Internet Radio
The rush to the World Wide Web by traditional radio broadcasters and ease of access to all newcomers, has heralded a new era in radio broadcasting
Apr 30, 2011 - Dan McCurdy
How to Write Radio Ad Copy Quickly
Writing radio advertisements is a skill that can be quickly learned. To complete the scripts on demand is a separate skill entirely. Here's how.
Apr 8, 2011 - Dan McCurdy
The BBC Considers Cuts to Local Radio Service
Recent press reports and statements from the Corporation itself suggest that the BBC is considering major changes to its local radio station network
Mar 19, 2011 - Dan McCurdy
Secrets to Writing for Radio
Great radio writing has a long and illustrious history, but there any common elements that all great writers follow, some would call them their secrets
Mar 5, 2011 - Dan McCurdy
Digital Radio Listening is Up in the UK
Recently released Rajar figures show increasingly more radio listeners are listening digitally throughout the British Isles than before
Feb 19, 2011 - Dan McCurdy
Radio Plays Its Part in the Floods In Australia
During the disasters of 2010/11 commercial radio in Australia was formally declared an official provider of emergency services information
Feb 5, 2011 - Dan McCurdy
Skill Set Radio Training
The Alliance of Sector Skills Council works to improve the collective skills in UK industry, and radio is part of the Creative Industries Sector
Jan 22, 2011 - Dan McCurdy
Great British Radio Institutions – The John Peel Shows
UK DJ John Peel has probably introduced more bands and solo artists to a wider audience than anyone else on the planet.
Jan 15, 2011 - Dan McCurdy
Great British Radio Institutions – The Early Days of John Peel
UK Broadcasting legend John Peel has influenced the musical landscape not only in Britain but, many would argue, worldwide.
Jan 15, 2011 - Dan McCurdy
Great British Radio Institutions Desert Island Discs
There are few radio programmes that can justifiably claim to be iconic. The BBC's Desert Island Discs first broadcast in 1942 is undoubtedly one of them
Dec 31, 2010 - Dan McCurdy
Inspiration for Writing a Radio Ad
There are no short cuts to creativity but there are some spring boards that can make the process quicker when there are deadlines to be achieved.
Dec 18, 2010 - Dan McCurdy
How to Use the Immediacy of Radio When it Snows
At the prospect of snow, expected or unexpected, radio provides an essential service. There are many ways stations can make the most of this opportunity.
Dec 4, 2010 - Dan McCurdy
London International Awards 2010 Winners Announced
One of the World's Most Prestigious Creative Awards, the LIA, celebrated its 25th Anniversary recently rewarding the year's most inspirational ideas.
Nov 20, 2010 - Dan McCurdy
How to Win a Radio Award
While there's no guarantee that any entrant will win any competition there are a number of steps that helps get work to the top step of the podium.
Nov 13, 2010 - Dan McCurdy
Creative Radio Writing and Production
How to use the medium of sound more effectively and more creatively has been the increasing ambition of the radio industry for many years.
Oct 30, 2010 - Dan McCurdy
Book Review – Creating Great Ads, by Luke Sullivan
In Chapter Six of this award winning copywriter's book, he turns his attentions to radio and gives the reader a bundle of good advice
Oct 23, 2010 - Dan McCurdy
The New York Festivals 2010 Winners and Finalists are announced.
Friday September the 24th in the Manhattan Penthouse NY, entrants to the NYF Radio Programme and Promotion awards learned the results.
Oct 16, 2010 - Dan McCurdy
Radio Mercury Awards 2010 Winners Announced
On Monday the 27th September 2010, the radio world found out who the winners of the year's competition were and the results surprised quite a few people
Oct 9, 2010 - Dan McCurdy
The Reasons Advertisers Use Radio as a Medium
Radio marketing companies around the globe all extol the benefits of radio as an advertising media. This article tunes into the case they make.
Sep 25, 2010 - Dan McCurdy
How to Write a Radio Creative Brief
Creating the right set of directions, and setting out the desired aims of the advertising is essential to ensure the right results. But how is it done?
Sep 25, 2010 - Dan McCurdy
The Signing of the Public Broadcasting Act 1967
President Lyndon Johnson's signature, as the 36th President of the United States, on Nov 7, 1967 changed the face of public service broadcasting in the US.
Sep 4, 2010 - Dan McCurdy
National Public Radio in the USA
The history of non-commercial radio in the US is relatively short, but such radio is important, some say, essential in any nation's media landscape.
Aug 20, 2010 - Dan McCurdy
Template for a Radio Commercial Script
There are a number of ways to lay-out a radio script and few rules, but there are conventions most professional practitioners will recognise
Aug 10, 2010 - Dan McCurdy
Final Round Judges Gather for the 2010 Radio Mercury Awards
Some of the world's finest creative minds vote on and decide who will be the winners and pick up these prestigious radio award this year
Jul 23, 2010 - Dan McCurdy
The BBC Appoints a New Controller for Radio 4 and Radio 7
Gwyneth Williams has been named by The British Broadcasting Corporation as the new head of two of its most important radio services
Jul 19, 2010 - Dan McCurdy
The History of Satellite Radio
Any examination of the story of radio programming delivered from space will only be in its first chapters, but the tale is intriguing
Jul 17, 2010 - Dan McCurdy
Tips for Interviewing on Radio
Understanding the skills all great interviewers seemingly possess and knowing what they are is perhaps the first step to conducting great radio interviews.
Jul 6, 2010 - Dan McCurdy
Marketing Radio in the UK
The Role of the Radio Marketing Bureau in Promoting the Interests of the British Radio Industry.
Jun 30, 2010 - Dan McCurdy
New Technology Opens up New Ways to Listen to Radio
Analogue technology and terrestrial broadcasting it seems may, sooner or later, be a thing of the past. The change to digital is already underway.
Jun 27, 2010 - Dan McCurdy
The Future of Radio Could be Sirius Fm
Over 130 channels, 100% commercial-free music channels, and big name talk, sport and entertainment listening - that's the radio offering of Sirius FM.
Jun 27, 2010 - Dan McCurdy
2010 Marketing Campaigns from the UK's Radio Advertising Bureau
The British radio industry's promotion of digital radio useage in the country includes the offering of a Radio Amnesty for old analogue sets
Jun 24, 2010 - Dan McCurdy
How Commercial Radio is Marketed in the UK.
The Radio Advertising Bureau is the trade marketing body for commercial radio in the UK. Its work and influence is remarkably wide ranging.
Jun 13, 2010 - Dan McCurdy
First Official Data on Digital Radio in Australia
DAB Radio is seen by the many in the industry as the future of radio listening. Its development for Australian listeners is under scrutiny.
Jun 13, 2010 - Dan McCurdy
Canadian Radio Trade Body the RMB Announces Closure.
After 50 years, the end of August 2010 will see Canada's Radio Marketing Bureau shut to reflect changes in the country's media.
Jun 13, 2010 - Dan McCurdy
The Rules of Live Radio Broadcast Interviewing
Broadcasting and conducting a LIVE radio interview demands additional skills to those already learned in pre-recorded scenarios.
Apr 16, 2010 - Dan McCurdy
Types of Pre-Recorded Radio Interviews
There are various kinds of radio interviews an interviewer may conduct and the interviewee experience. Understanding the differences will help both parties
Apr 15, 2010 - Dan McCurdy
Interviewing for Radio by Jim Beaman A Book Review
There aren't many good practical books solely about the art of radio interviewing. This work from Jim Beaman is one of the few.
Apr 9, 2010 - Dan McCurdy
Old Edinburgh Taverns A Scottish Book Review
The drinking establishments in Edinburgh's Old and New Towns collide and Marie W Stuart in her book explains the part each played in life in the Scottish capital.
Apr 3, 2010 - Dan McCurdy
Practicalities of Interviewing – People
Any interview is a interaction between people, interviewer and interviewee, however many of each may be involved, but the interviewer can have some control.
Mar 6, 2010 - Dan McCurdy
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